Clients' Results - Boston Analytics, Avaya, Motorola, Penton, TruePoint

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Featured Results for JW DeWitt Business Communications' Clients

Boston Analytics

With alliance partners Pangaro Beer Design, Illumina Interactive, and Rebekah L. Fraser,

JW DeWitt Business Communications built Boston Analytics' integrated marketing program

- including strategic messaging, brochures, sales presentations, and a new Web site -

then promoted the knowledge services firm to prospects worldwide via e-mail campaigns,

research-driven thought leadership, and an ongoing public relations program.

See the Boston Analytics Corporate Brochure (at right) and Healthcare Brochure

Explore Boston Analytics' Web site

See extensive media coverage of Boston Analytics

Avaya and Truman Company

In support of Truman Company and its predecessor firm Tapestry Networks, JW DeWitt Business Communications developed executive-level content - including "ViewPoints" executive briefs, a monthly newsletter distributed to a million customers worldwide, and white papers - supporting Avaya's groundbreaking customer council program.

Learn more about the impact, as documented
by the IT Services Marketing Asssociation

Read "The New Era of Intelligent
Communications: Delivering an Exceptional
Customer Experience with a Mobile,
Distributed Workforce," a follow-up to former
CEO Don Peterson's SpeechTEK keynote

TruePoint Partners

This prominent organizational strategy consultancy,

led by respected contributors to Harvard Business

Review, tapped JW DeWitt Business Communications

to develop its strategic messaging, articulate its

value proposition, encapsulate decades of its vast

body of intellectual property, and rebrand the firm as

TruePoint. See the results on TruePoint's Web site -

a comprehensive, online marketing and thought

leadership platform - created with partner Pangaro

Beer Design. (TruePoint home page shown at right.)

PeopleSoft and J.D. Edwards & Company

Senior consultants John DeWitt and Jon Lavietes both played leading roles on the award-winning J.D. Edwards public relations program as executives at PR agency Fleishman-Hillard. From FH’s New York office, John led the 30-member international team serving the enterprise software company, while at FH's San Francisco office, Jon led PR programs for J.D. Edwards' supply chain and customer relationship management

product lines. Subsequently, JW DeWitt Business Communications was retained to

provide strategic marketing and communications support for J.D. Edwards’ acquisition

by and integration into PeopleSoft. Key programs included brand positioning and

messaging platforms - based upon extensive customer, media, and competitive research

- developed for PeopleSoft's Enterprise One and supply chain management software lines.

Penton Media

For five years, senior consultant John DeWitt has written and edited Penton Media's

award-winning twice-monthly e-newsletter Digital Signage Update. He also contributes

articles and e-newsletters for American City & County and other publications, such as

the December 2008 cover story for Sound & Video Contractor (shown at right).